As retirement approached, Kevin set his sights on the Caribbean to call home. And the contrasts of the Dominican Republic  remained vivid in Kevin’s  mind from past vacations - the peaks and valleys, lush green foliage and bright white sands.

It was during this time that Kevin became aware of the contrasts among the ways in which his partner and women from these regions dealt with discomfort and stress from their menstrual cycle. In the Dominican Republic, women were using home remedies such as drink concoctions, warm compresses and, often, sheer determination to make their way through the pain. This was in sharp contrast to the USA where over-the-counter medications are often the go-to.

Kevin’s belief that to live your best life through health and happiness you must limit things that do not serve this purpose. With that, an idea started taking shape to create a natural and essential oil blend that served as an alternative or 'crutch' to over-the-counter medication.

The next steps were to find a manufacturer to help Kevin formulate a perfect blend of blissful aromas to invigorate the mind and spirit while simultaneously easing discomfort. He turned to a real champion of natural science, located in Oregon, USA and teamed up with creative women along the way to develop an empathetic brand that speaks to women. After two years of handing out over 250 samples and receiving feedback that women were also using the oil as a mosquito bite treatment, after shave oil and sleep aid 7 drops multitasking body oil was born.

Kevin and his small team of creatives are now on an adventure to make pure•yeva a truly whole-istic self-care & lifestyle brand, that goes beyond the products or ingredients when reaching & nourishing queens around the world.

as we believe good things happen when you intentionally make decisions to co-create your life